UT Chattanooga’s Real-Time Giving Day Stewardship Strategy

This October, brush away the cobwebs of past giving day woes and light up your donor engagement strategies – while also getting a dash of spooky season fun. Join us as Laura Snyder and Abigail Chiaravalle from the University of Tennessee at Chattanooga reveal the secrets behind their real-time stewardship for Mocs Give Day that resulted in a 77% open rate. (Spoiler alert…they sent more than 1,100 ThankViews to donors, all within 2-6 hours of their gifts being made!)

What You’ll Learn:

• Step-by-Step Strategy: Dive into UTC’s detailed multichannel stewardship strategy that brought their Mocs Give Day to new heights, enabling you to apply these tactics to your own campaigns.
• Real-Time Insights: Gain a behind-the-scenes look at how UTC’s team plans and executes their giving day, from pre-event preparations to real-time actions that keep donors engaged.
• Impressive Results: Discover how UTC achieved a staggering 77% open rate on their ThankView video messages during the 2023 Mocs Give Day, and learn how you can replicate this success.
• Interactive Q&A: Have specific challenges or questions about your giving day? Bring them to our interactive session where Laura, Abigail, and Dennis will provide their perspective on how to tackle them.

Session Highlights:

• ThankView in Action: Witness the power of ThankView through live examples and hear about the strategic use of personalized video messages that helped UTC exceed their fundraising goals.
• Collaborative Magic: Explore how to effectively collaborate within your team and across departments to maximize the impact of your giving day.
• Proven Techniques and Fresh Ideas: From crafting compelling video messages to employing strategic follow-ups, learn how UTC’s approach can transform your donor interactions.

Don’t Let Giving Days Spook You! With the right tools and strategies, your next giving day can be a spectacular success. Register now and turn potential scares into outstanding stewardship opportunities.