Mail Order Pride: Is Your School Reducing Direct Mail to Alumni?
How might the responses differ for your Class of 2007 alumni who are already planning their 5th reunion versus the Class of ’62 coming back for their 50th?
Know Your Alumni – Back to School Edition
As is the case with any business, as school leaders you need to “know your customer”. From prospective parents to current students to alumni spanning over 60 class years, schools must effectively segment their customer to maintain what we hope will be a lifelong relationship. As “Back to School” season gets underway, we were excited […]
Apple by the Numbers in 2011
Yesterday kicked off Apple’s WWDC. Much has been written already, but we really enjoyed the summary from All Things D. Here is an excerpt with the numbers that matter relating to Apple and mobile. Apple has sold 200 million IOS devices to date …which accounts for more than 44 percent of the mobile market […]
Apps in 2011 and Beyond
iSuppli just released a report on the state of the mobile app market. Here are some interesting excerpts: On Apple: “Given that Apple devices such as the iPhone, iPod and iPad are the market leaders in their field, the company’s App Store is expected to take in 76 percent of revenue this year and retain […]
Business Card Blues? Meet CardMunch.
We’ve spent a bunch of time over the last year meeting people at conferences, networking events and business meetings. Whether I’m attending one of the more than 100 CASE events annually, Jesse Bardo is leading a social media discussion (like this event at Landon School on May 10th), or our CTO Eric Carlstrom is working […]
Growth in Mobile Photo Sharing
Anecdotally, we have sensed that smartphones have grown rapidly in popularity over the last several years. But as we’ve learned from David Cohen, “the plural of anecdote is not data”. It’s always important to back up our assumptions with facts. The facts are in. The iPhone 4 is about to become the most popular phone […]
Mobile March Madness – Growing the Pie
Friday night had to be very exciting for Assistant Vice President for Alumni Affairs Gordon McDougall and his peers at the VCU Alumni Association. Following their improbable arrival to the Elite Eight, the VCU Rams have the unique distinction of being this year’s Cinderella Story. The team’s success couldn’t have come at a better time […]
Mobile App Market Continues to Expand
Thanks to Will Hurwitz for today’s post! In their first meeting in the movie The Social Network, Sean Parker tells a rapt Mark Zuckerberg “You don’t even know what the thing is yet. How big it can get, how far it can go.” In 2011, Sean Parker (or maybe even Justin Timberlake) might make the same […]
2010 Mobile Year-In Review
A big thanks to Will Hurwitz for today’s post! As we’ve discussed over the last year, all signs continue to suggest the mobile phone – long known as the “third screen” for media consumption after computers and television – is becoming the medium of choice for consumers to gather information and interact with their worlds. […]
Angry Birds BlackBerry App and eBay Mobile Commerce
Yesterday, Erik Savitz (@savitz) wrote a Forbe’s article with the following lead in: “More and more, your phone isn’t just about email and Angry Birds. It’s about shopping.” This post is about both Angry Birds and shopping. First, this morning I saw a tweet pop up from Chris Dixon (@cdixon) via Google’s Christian Tom (@cltom). […]
Gordon Gekko's iPad
As a former investment banker turned entrepreneur, my daily dose of Dealbook has been replaced by TechCrunch, GigaOm and Mashable. Once in a while, I stumble across a headline that connects my past and my present. Yesterday, I saw one of those headlines: JP Morgan Gives Bankers iPads in Clear and Present Danger to RIM […]
Mobile App Mania Meets Cyber Monday
We’re excited about the way that mobile technology is transforming industries, ranging from vacation rentals, magazines, local business discovery, music, and alumni relations. In the spirit of Cyber Monday, we’re going to take a look at how mobile trends are shaping the 2010 holiday shopping season. If you’re not familiar with Cyber Monday, check out […]
