What’s in a Name: Email Personalization For Alumni Engagement
In the legendary self-help book “How to Win Friends and Influence People”, Dale Carnegie writes that a person’s name is “to that person, the sweetest and most important sound in any language”. What can advancement officers learn from Carnegie’s wisdom? Simply put, the more personalization, the better. The more often you can tailor your communications […]
5 Easy Ways to Supercharge your Alumni Facebook Page
The best techniques for using Facebook in alumni relations is much more of a debate than a settled consensus. Some schools have opted to make just one official page. Others have chosen to create many, including a separate, dedicated page for their alumni. There are pros and cons to each approach, but creating a separate […]
Hamilton College’s "The Scroll" : The Value of an Open Social Media Policy
One of the biggest struggles we see for most advancement offices and communications teams is developing a social media strategy that makes a maximum impact in terms of branding and messaging. In many instances, to simplify the challenges, schools consolidate social media efforts into just a handful of accounts. For example, Yale University operates just […]
Hamilton College's "The Scroll" : The Value of an Open Social Media Policy
One of the biggest struggles we see for most advancement offices and communications teams is developing a social media strategy that makes a maximum impact in terms of branding and messaging. In many instances, to simplify the challenges, schools consolidate social media efforts into just a handful of accounts. For example, Yale University operates just […]
Hamilton College's "The Scroll" : The Value of an Open Social Media Policy
One of the biggest struggles we see for most advancement offices and communications teams is developing a social media strategy that makes a maximum impact in terms of branding and messaging. In many instances, to simplify the challenges, schools consolidate social media efforts into just a handful of accounts. For example, Yale University operates just […]
Successful Alumni Storytelling Through Video: "Fueling Innovation" at IIT
Recently, a few members of the EverCrew went out to the CASE Summit in San Francisco, where we engaged in all the latest trends in institutional advancement, especially in technology and social innovation. One of the best parts of the weekend for our team was learning about the 2013 Circle of Excellence Awards Winners, which […]
Successful Alumni Storytelling Through Video: "Fueling Innovation" at IIT
Recently, a few members of the EverCrew went out to the CASE Summit in San Francisco, where we engaged in all the latest trends in institutional advancement, especially in technology and social innovation. One of the best parts of the weekend for our team was learning about the 2013 Circle of Excellence Awards Winners, which […]
10 Hot Summer Alumni Events
Even though campuses empty out over the summer, it’s probably the best time to schedule fun events that excite your alumni – it’s easier to take vacation time, the kids are out of school and the weather makes it much easier to hold functions outside. And so, in honor of the heatwave that recently struck […]
How to Get the Most out of your Hashtags in Alumni Relations
Hashtags are a little bit like souffles. Everybody thinks they’re great, but for their creators, they need lots of work, attention, and experience to avoid a disastrous implosion. But with the news that Facebook has joined Instagram and Twitter in incorporating hashtags, it’s critical that advancement teams understand how to use them effectively. To ensure […]
How to Get the Most Out of Your Hashtags for Alumni Relations
Hashtags are a little bit like souffles. Everybody thinks they’re great, but for their creators, they need lots of work, attention, and experience to avoid a disastrous implosion. But with the news that Facebook has joined Instagram and Twitter in incorporating hashtags, it’s critical that advancement teams understand how to use them effectively. To ensure […]
How McDonogh School used Buzzfeed to get 200 likes in 24 hours
When most millennials think of Buzzfeed, their initial vision is probably of silly pictures of cats and three-letter chat acronyms. That’s why we were so impressed when the McDonogh School used a hilarious Buzzfeed post to help raise money for its annual fund. In just one day, the post generated over 200 likes on Facebook and saw […]
Google Hangouts for Advancement: Webinar Recap
Google Hangouts are an incredibly easy and customizable video conferencing tool – and that’s why the corporate world is rapidly adopting the technology. But for many advancement teams, Google Hangouts are unfamiliar, and haven’t penetrated when it comes to having video calls with staff, volunteers, or the alumni community at large. That’s why yesterday, we […]
