The Perfect Recipe for Gingerbread…and Fundraising Success!
Hi, friends! 🍪✨It’s that time of year again—when the smell of freshly baked cookies fills the air, and we’re all thinking about how to sweeten our fundraising strategies (or at least we are, because that’s just who we are). But today, we’re taking a short break from donor engagement and campaign planning to share a […]
From Surprise Songs to Surprise Stewardship: An Eras Tour-Take on Donor Engagement
As my Spotify Wrapped unapologetically revealed a near-monopoly of Taylor Swift tracks, and as that inevitable twinge of sadness over the Eras Tour’s final weekend settled into my soul, I had a thought—one that might sound ridiculous but hear me out: there’s a fundraising angle here. Okay, okay, I can sense your skepticism. But, if […]
From Start to Finish: Crafting the Perfect Year-End Campaign
Year-end giving is a prime opportunity to engage your donors and set the stage for a strong new year. But getting there? It’s all about having the right strategy. Here’s a step-by-step guide to building a seamless, impactful year-end campaign. 1. Plan Your Timeline (And Stick to It) Think of your timeline as your roadmap. […]
6 ways to make your communications stand out
Grabbing your audience’s attention can feel like a never-ending challenge, and creating communications that cut through the noise and inspire action can be tough. So, how do you make sure your message stands out and leaves a lasting impact? It starts with crafting thoughtful, targeted strategies that engage your donors in meaningful ways. From defining […]
The Early Bird Gets the Gift: A Multi-Channel Plan For Pre-Giving Tuesday Day Outreach
When it comes to Giving Tuesday, waiting until the big day to start your outreach can leave you competing with crowded inboxes and attention fatigue. That’s where early outreach becomes your secret weapon. Starting early allows your nonprofit to test messaging, track engagement, and fine-tune your strategy before the big day. Here’s how you can […]
Grateful Wednesday: Your Secret to Turning Giving Tuesday Momentum into Lasting Donor Relationships
Giving Tuesday is a whirlwind of generosity. Nonprofits pull out all the stops—emails, campaigns, and rallies to inspire gifts. But what happens next? Meet Grateful Wednesday—your golden opportunity to keep that momentum going. It’s more than a follow-up; it’s your chance to show your donors just how much they mean to your mission. And trust […]
Change Management in Fundraising: The University of Memphis’ Blueprint for Success
In today’s fast-paced fundraising world, adopting new tech isn’t just beneficial—it’s crucial. But let’s be real: moving from recognizing the need for change to actually making it happen can be a challenge. For many fundraising professionals, managing this transition requires strategic planning, clear communication, and solid support. The University of Memphis recently tackled this challenge […]
5 Indicators It’s Time to Invest in New Tech for Your Fundraising Team
A powerful new software tool can improve productivity across your workforce, ensure the integrity of your brand, and boost your organization’s bottom line. How do you know when it’s the right time to invest in new tech? If these statements resonate with you, it might be the right time to bring on a new tech […]
6 Reasons You Need an Endowment Accounting Tool
Imagine one web-based platform that allows your non-profit institution to track and manage endowments and other restricted funds seamlessly. With Balance by EverTrue, it’s possible. We’ve created a way for our finance and business office friends to work smarter, not harder. At EverTrue, we work with lots of finance teams to digitally create, collect, and […]
Transformative Stewardship: How Three Institutions Revolutionized Donor Engagement
Fundraising is more than just raising money; it’s about connecting with donors and showing them how their support makes a difference. Let’s dive into three inspiring stories from King’s College London, UNC Chapel Hill, and Bentley University, each pioneering innovative approaches to donor stewardship. King’s College London: A Heartfelt Thank You to a Young Hero […]
Boosting Donor Engagement: Your Step-by-Step Blueprint for Success
Mastering donor engagement starts with a deep dive into what drives and interests your supporters. This step-by-step guide ensures that no donor slips through the cracks, armed with personalized outreach and customized fundraising strategies tailored just for them. Step 1: Spot Your Superstars Kick things off by pinpointing those who’ve shown interest but aren’t fully […]
Unique Holiday Campaigns to Energize Your Donor Engagement
Feeling stuck in a holiday campaign rut? Looking to engage donors in a unique, unexpected, and creative way? Don’t worry! We’ve taken care of the hard work of thinking “outside the box” – and have drummed up five campaigns you can run during unique times of year to keep your donors connected to your organization. […]
