The Top 10 Advancement LinkedIn Profiles [SlideShare]
Back in September, we posed a question to the advancement community: why haven’t many development leaders embraced LinkedIn? The for-profit world seems to have recognized the value of LinkedIn, with 9 out of 10 business executives using the platform “often” or “very often,” according to Business News Daily. Our own EverTrue analysis revealed that, unfortunately, […]
MIT, Ohio State, and EverTrue Studies Find that Involved Alumni Still Give More [white paper]
It’s no secret that involved alumni are more likely to give. The Massachusetts Institute of Technology (MIT) and the Ohio State University have the research to back it up: in 2002, both institutions released data on the strong positive correlation between alumni involvement and propensity to give. Nowadays, however, the definition of “involved alumni” is expanding. […]
Looking to Make Your Fundraising More Effective? Join Our Next Webinar!
If you’re a fundraiser, you’ve got to be on LinkedIn. There’s really no getting around it. “Why?” you might ask. In the hands of an advancement professional, a LinkedIn profile becomes more than just a personal networking platform, more than just a place to put your resume on display. It transforms into an integral tool for donor […]
This Year's Top 20 Advancement Giving Days
In the past few years, online giving days have exploded in popularity across academic institutions. Although schools continue to see great results with multi-year fundraising campaigns—particularly when utilizing social media—many have found that condensing their efforts into shorter campaigns can be profitable just the same. After all, nothing gets alumni and donors more excited to […]
DePauw’s EverTrue App Gives Student Unparalleled Value
Here at EverTrue, it’s our mission to build relationships. Everything we do is in pursuit of that goal—whether it’s helping our customers engage with their alumni or helping those alumni connect with each other. So we love hearing stories of our customers’ success with the EverTrue app! And that success goes beyond adoption numbers. It extends to […]
DePauw's EverTrue App Gives Student Unparalleled Value
Here at EverTrue, it’s our mission to build relationships. Everything we do is in pursuit of that goal—whether it’s helping our customers engage with their alumni or helping those alumni connect with each other. So we love hearing stories of our customers’ success with the EverTrue app! And that success goes beyond adoption numbers. It extends to […]
SMAC: The Newest Trend in Advancement Tech
Tech has transformed the business community dramatically over the past decade. Long gone are the days of centralized Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems that manage all of a business’ daily operations and data. Now, companies are turning to independent software vendors, one for each niche aspect of their business needs; they’re […]
5 Reasons Major Gift Officers Need LinkedIn Premium
Chances are, as an advancement professional, you already have a LinkedIn account. With 300 million users and growing, LinkedIn has emerged as the world’s definitive professional network. A LinkedIn profile can unlock incredible networking opportunities, making it a necessity not only for job seekers navigating today’s job market but also for fundraisers like you to connect […]
Why Your Advancement Team Should Join the Forbes #MyTopCollege Challenge
If you’re looking for an easy way to showcase your higher ed institution this month, there’s one hashtag trend you should jump on board with right away: #MyTopCollege. An online campaign launched by Forbes, #MyTopCollege is a chance for students and alumni to use social media to share why they love their colleges. Until July […]
Hotchkiss Got 300 New EverTrue Users in One Month—You Can Too
Our customers are always coming up with great ways to promote the EverTrue app. We’ve heard countless stories of schools seeing incredible boosts in alumni adoption of the app because of their marketing and outreach efforts. From email blasts to social media campaigns, there’s no end to how our customers get their alumni excited to […]
The Newest Trend in Advancement Is Here. This Is Why You Should Be Part of It.
Just like any other field, advancement is constantly changing with the times. As we saw at this year’s ARPA MARC, many advancement teams are starting to look to new technologies to enhance their prospect research. At the forefront of these new technologies are social networks, which are becoming increasingly important for donor data collection as institutions seek […]
Looking to Activate Your Alumni? Take a Cue from Rollins College.
These days, not having a social media presence for your organization is almost like not existing at all; your alums belong to social networks like Facebook, LinkedIn, Twitter, Instagram, Pinterest—the list seems endless. Connecting with them on these platforms, then, should be a top priority for your advancement team. Not only does social media help strengthen bonds […]
