Looking to Increase Your Social Media ROI? These 4 Giving Campaigns Show You How.
It’s the million-dollar question that every advancement team wants the answer to: What’s the secret sauce to an ultra-successful fundraising campaign? It can be difficult to capture the attention of your alumni, let alone get them to pull out their pocketbooks. They’ve got busy lives, and giving back to the old alma mater probably isn’t the first […]
The Value of an Email Address
It’s what nightmares are made of: You’ve crafted the perfect email to an alum only to have it bounce back into your inbox minutes later with a “Failed Delivery” error message. Worse yet, the email goes through—but you’re met with radio silence on the other end. Why was the email ignored? There could be many […]
Beyond the Classroom: My Summer at EverTrue
I’ll come right out and say it: I’m crazy about startups. Ever since I took my first course in entrepreneurship at Tufts, there was no looking back. I felt like I’d entered a whole new world where my go-getter spirit, my ambition, and—most of all—my desire to create and to make a difference were right […]
Fundraise Smarter with Our June Webinar
As a fundraiser, you’re always trying to talk to or meet with donors and prospects. Keeping up with them—while rewarding—is a hectic and time-consuming process. But it’s a whole lot more manageable when you make the most of your smartphone or tablet. As you may know from last year’s eBook, there are plenty of great (and free!) apps available that […]
