Digital vs. In-Person Alumni Engagement: The Disparity
Digital engagement in higher education advancement is vastly under-resourced in comparison to traditional engagement, particularly around alumni events and programming. A sustained digital alumni engagement strategy can make an immense impact in activating new and previously engaged alumni to participate in a variety of roles, including volunteer, donor, ambassador, mentor, and listener. Its potential seemingly […]
Digital vs. In-Person Alumni Engagement: Making the Case for Digital
Part 1: The Choice If you could only choose to have one of the following, would you prefer: An alumnus who attends one big alumni association event annually while otherwise never connecting with your institution, or An alumna who regularly follows your alumni association on its social media channels, frequently reacts and comments on posts […]
