“New Media” is “THE Media”: Higher Ed Must Invest or Perish
New media is “new” like New York is “new.” Okay, so social/digital media isn’t quite 300 years old, but to refer to these outlets as “new” in 2014 continues to brand them as experimental or unproven, and frankly, I’m tired of it. Why so sensitive? Maybe because I like facts. Maybe because I like relevant […]
Tweeting in the Ivy League
Twitter was founded in 2006, some 370 years AFTER Harvard University. It would be easy for the iconic Crimson to say, in that time, they figured out how to educate America’s most elite students WITHOUT the help of a social network that features a cartoonish blue bird. After all, the university library is full of […]
You’ve Got to Get Mad: Why Social Media Can’t Advance Alone
1976 is a year most social media community managers only know from history books and their parents’ poor taste in movies and music. Admittedly, I am one of those community managers, but being someone who is frequently “credited” with possessing an “old soul,” I am pathetically in touch with the 70s. I’m not a product […]
“Do You Got Any, Ahhh, Leads?”: Enticing Donors with Relevant, Authentic Content
The Dude abides. But he also struggles in The Big Lebowski to find the location of his missing briefcase, which just so happens to be full of $20,000…or so he thinks. The Dude’s hunt for his briefcase brings him face-to-face with many a perilous situation, none of which bring him any closer to finding the riches tucked […]
You Want ROI? You Can’t Handle the ROI!
The end of another fiscal year is upon us and for most advancement shops that means it’s time to count the money! How much money did we raise? How many donors? How many lapsed/non-donors became donors? Did our participation rate increase? Are we all losing our jobs? This can be an uncomfortable time for advancement […]
