ChatGPT and Annual Giving: 3 use cases
The Annual Giving team at the University of South Carolina is testing out AI-generated messaging to power their Giving Day messaging, fiscal year-end Dean’s appeals, and interview strategy for new hires. Here’s what they learned. After working with thousands of Annual Giving teams across the country for over a decade, we have concluded that Annual […]
Sync with Studios: May
EverTrue Studios is our media hub for advancement professionals. Subscribe for weekly updates on (free!) on-demand series, films, and podcasts – all created with fundraisers in mind. Each month, we publish tons of new podcast and video content on our media hub. Here’s the snapshot of what happened in May on EverTrue Studios. TrueTalkThe RAISE […]
What to do with last-minute canceled meetings
It’s no secret that we love to talk about the “next-best” prospects. You know, the 97% of folks who are not in an MGO portfolio. The 1/3 of donors who have given over $1,000, but never received a personalized “thanks” for their gift. The 96% of folks with a net worth value over $1MM+ that […]
Celebrating alumni Career Moves at NC State
Your career and your alma mater: these two things are inextricably linked. But. When you’ve had a job shakeup (positive or not) in the past, did you receive a message from the college that prepared you for said career change? Did you hear anything from the place where you spent years of your life (and […]
Sync with Studios: April
EverTrue Studios is our media hub for advancement professionals. Subscribe for weekly updates on (free!) on-demand series, films, and podcasts – all created with fundraisers in mind. Each month, we publish tons of new podcast and video content on our media hub. Here’s the snapshot of what happened in April on EverTrue Studios. TrueTalkRAISE PodcastMentorship […]
THE template for a first-time donor meeting
Our Donor Experience partner institutions are engaging thousands of donors who have fallen through the cracks for decades. Across the board, 81% of donors in a Donor Experience Officer portfolio have never experienced a 1:1 conversation with a fundraiser before. (Source: EverTrue Analysis) The prospects in Donor Experience Officer (DXO) portfolios are identified using EverTrue-enriched […]
6 Essential Steps to Integrate Personalized Video in Your Event Strategy
Our alumni are humans, too. And just like us, they crave transparency and realness. As we all aim to break through the noise of inboxes and capture the limited mindshare of our consitutents, it’s our authenticity and relatability that will draw folks back into the fold. A question for the reader: Which invitation would you […]
6 Steps to Source and Celebrate Alumni Love Stories
Our alma maters give us the tangibles like degrees and certificates that alter the course of our careers. They also give us human connections, friends, and mentors that alter the course of our lives. And, sometimes – for those of us who are extra lucky – they give us love. Here’s a step-by-step guide for how you […]
Sync with Studios: 2022 Recap
EverTrue Studios is advancement’s media hub, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Whether you’ve got 10 minutes or two hours, tune in, get inspired, and raise better on EverTrue Studios. This was a big year for EverTrue Studios! We created over 100 hours of free, on-demand original films, series, […]
David Lively and Erin Moran are Talking Shop on the ETSPN
“Every time we meet up for coffee, we just can’t help it. We end up talking shop.” Erin Moran is a long-time advancement ops expert with a deep love for data. David Lively has led advancement teams at some of the highest-performing fundraising shops in the country. Erin and Dave have been friends forever. And […]
Sync with Studios: November
EverTrue Studios is the media hub for advancement, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Permission to Launch A successful Giving Tuesday launch requires three essential parts: strong preparation, effective messaging, and a thoughtful follow-up strategy. This Giving Tuesday, one advancement team answers the question: just how far […]
5 time management tips to make the most of your work week
Donor Experience Officers partner with EverTrue to manage prospects of 1,000 high-potential, previously-overlooked donors. They make over 30 donor touchpoints each day. They increase outreach by 2000%. They 4x donor engagement activity and increase revenue by 3.4x within their assigned portfolios. DXO productivity is off the charts. But, conducting this high-velocity outreach and having thoughtful, […]
