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Christina Chalmers
May 15, 2025
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Introducing Signal Video: Personalized Donor Outreach, Made Easy
Hannah Davis
May 14, 2025
Engagement is more personal than ever—and now, it’s easier than ever too. Donor inboxes are crowded. Generic messages get skipped. But personalized video? That still
6 Steps to Source and Celebrate Alumni Love Stories
Emma Webster
February 7, 2025
Here’s a step-by-step guide for how you can engage alumni by tapping into the stories of relationships built on campus to strengthen ties to your
Boston University’s Approach to Timely and Personal Donor Connections Through Direct Mail
Lauren Daley
February 6, 2025
Are we meeting our donors where they are? Are we stewarding them enough? Are we thanking them enough? How many touchpoints should they receive? Advancement
Insights From 200 Advancement Leaders
Emma Webster
December 19, 2024
Five years and 200 conversations with top advancement leaders have taught us a thing or two. On the RAISE Podcast, EverTrue’s President Brent Grinna gets
The Perfect Recipe for Gingerbread…and Fundraising Success!
Hannah Davis
December 9, 2024
Hi, friends! 
It’s that time of year again—when the smell of freshly baked cookies fills the air, and we’re all thinking about how to sweeten
From Surprise Songs to Surprise Stewardship: An Eras Tour-Take on Donor Engagement
Hannah Davis
December 6, 2024
As my Spotify Wrapped unapologetically revealed a near-monopoly of Taylor Swift tracks, and as that inevitable twinge of sadness over the Eras Tour’s final weekend
November Digest: Prepare for Giving Tuesday & Beyond With Two New Resource Libraries
Emma Webster
November 19, 2024
Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help
Holiday Video Inspiration for Your Best Year-End Yet
Emma Webster
November 14, 2024
The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic
