Important vs. Urgent

What’s your Matrix?

When the quiet times hit, your first task should be to create your own Important vs Urgent Matrix. Focus on the Important side of the square and use it to perform outreach to donors you might usually overlook because urgency pulls your attention elsewhere.

If you catch yourself saying, “I’d love to reach out to every single donor, but I never have time” – now is that time.

Using quiet spells to lay the foundations for a more efficient workflow, stronger relationships, and a healthy gift pipeline will help you reap the rewards when the busier months return.