Creating a multichannel campaign to celebrate alumni milestones

Colleges and universities pride themselves on providing degrees that shape the careers of their graduates. And yet, more than 95% of alumni job changes are not in a typical college’s database and go unacknowledged (source: EverTrue analysis).

This guide provides step-by-step instructions for creating a campaign that works against this stat. From identifying the right people to reach out to, to creating personalized video messages, to sending on-demand direct mail, see what’s possible when you celebrate your alums’ milestones!