UT Chattanooga’s Real-Time Giving Day Stewardship Strategy

Brush away the cobwebs of past giving day woes and light up your donor engagement strategies – while also getting a dash of spooky season fun (any time of year!). On this webinar, Laura Snyder and Abigail Chiaravalle from the University of Tennessee at Chattanooga reveal the secrets behind their real-time stewardship for Mocs Give Day that resulted in a 77% open rate. (Spoiler alert…they sent more than 1,100 ThankViews to donors, all within 2-6 hours of their gifts being made!)

What You’ll Learn:

• Step-by-Step Strategy: Dive into UTC’s detailed multichannel stewardship strategy that brought their Mocs Give Day to new heights, enabling you to apply these tactics to your own campaigns.
• Real-Time Insights: Gain a behind-the-scenes look at how UTC’s team plans and executes their giving day, from pre-event preparations to real-time actions that keep donors engaged.
• Impressive Results: Discover how UTC achieved a staggering 77% open rate on their ThankView video messages during the 2023 Mocs Give Day, and learn how you can replicate this success.

Session Highlights:

• ThankView in Action: Witness the power of ThankView through live examples and hear about the strategic use of personalized video messages that helped UTC exceed their fundraising goals.
• Collaborative Magic: Explore how to effectively collaborate within your team and across departments to maximize the impact of your giving day.
• Proven Techniques and Fresh Ideas: From crafting compelling video messages to employing strategic follow-ups, learn how UTC’s approach can transform your donor interactions.

Don’t Let Giving Days Spook You! With the right tools and strategies, your next giving day can be a spectacular success. Register now and turn potential scares into outstanding stewardship opportunities.