Amplifying Major Gift Activity Without Burnout

In this report, we’re looking at the convergence of three trends:

• the growth of wealthy individuals with major gift capacity

• the dwindling number of major gift officers in advancement

• and the current state of major gift portfolio management.

Viewed together, these trends have conspired to make it harder for you to reach campaign and annual dollar goals. But we don’t want to state problems without offering solutions, so we’ll propose new approaches to assign, cultivate, and engage more top prospects.