How Sweet It Isn’t: College Closure Demonstrates Need for Social Strategy
By now you’ve heard: After 114 years, Sweet Briar College in Virginia is shutting down. Many in and outside of the industry, like Dallas Mavericks
The ‘House of Cards’ Guide to Prospect Research
What could prospect research possibly learn from House of Cards? That is, if we ignore the obvious parallel: the hours spent chasing an elusive prospect on
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
Grading the LinkedIn Groups of America’s Top Catholic Colleges
Previously, I wrote at (painful) length about important elements of a successfully managed alumni LinkedIn group. Consider that your appetizer for a never-ending buffet of higher-ed
Talking Boston University Customer Success With EverTrue’s Courtney Camps
As one of our earliest employees, EverTrue Customer Success Manager Courtney Camps has played a key role in the continued success of hundreds of EverTrue customers,
Who’s the Best in Higher-Ed Crowdfunding?
If you’re a fundraiser, there’s one trend you simply can’t afford to ignore: crowdfunding. A form of online fundraising that involves accruing small donations from
The Perks of EverTrue’s New Integration with Raiser’s Edge
UNDERSTATEMENT ALERT: Blackbaud’s The Raiser’s Edge® has a substantial following. More than half of EverTrue customers use The Raiser’s Edge® as their database of record for
The Why & How of Using Facebook Mobile Ads to Get More EverTrue Users
Fortunately for you, Facebook now gives independent schools and higher education institutions the ability to target audiences with mobile ads. You might be sitting there
The Raiser’s Edge vs. Salesforce: Which Database Is Best for GivingTree?
We power our customers’ EverTrue apps and GivingTree with a mix of yesterday’s classics and today’s hits. Wait, that’s not right. I meant to say: We
