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Alumni Relations

4 Steps to Maximize Giving Tuesday Impact with Direct Mail

Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In

How to Stand Out on Giving Tuesday: Strategies to Cut Through the Noise

Every year, Giving Tuesday provides an incredible opportunity for nonprofits and educational institutions to engage their donors and raise significant funds in just 24 hours.

EverTrue’s First-Time Donor Report 2024

Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they

How to Utilize Video For Your Giving Day

Giving days take a lot of work—we know it because we’ve been there. Traditionally used as the biggest donor acquisition tool of the fiscal year,

Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences

In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple

Boosting Donor Engagement: Your Step-by-Step Blueprint for Success

Mastering donor engagement starts with a deep dive into what drives and interests your supporters. This step-by-step guide ensures that no donor slips through the

Unique Holiday Campaigns to Energize Your Donor Engagement

Feeling stuck in a holiday campaign rut? Looking to engage donors in a unique, unexpected, and creative way? Don’t worry! We’ve taken care of the

Q1 2024 Higher Ed Giving Insights

At EverTrue, we’ve developed a trusted research asset curated specifically for studying high-level trends in giving, with the goal of sharing quarterly and yearly studies