Why Every Gift Officer Should Track Facebook Events
Known as “America’s Game,” the annual Army-Navy football game is an institution with a 118-year history. It’s broadcast nationally and is the event of the
DIY: Building an Alumni Engagement Score
Graduates used to have to pick up a magazine, attend reunion, or call the alumni office to learn what was new with their classmates and
Watch and Learn: How Boston University Uses Facebook to Increase Giving and Event Attendance
Whoa! My brain is still swimming from all the social knowledge the Boston University team shared during yesterday’s webinar. It was amazing to hear how
From Selling Shoes to Delivering Donors: Why Facebook Insights Matter
I love shoes. (It’s kind of a problem.) I’ve run out of room in my closet and mudroom. My shoe racks are full i and
How to Measure the Impact of Digital Strategy on Advancement
If your advancement team is like most, you’ve already incorporated social media into your alumni engagement playbook. Platforms like Facebook, Twitter, and LinkedIn have become
Five Reasons You Should Visit Boston This Summer
There is something special about the team here at EverTrue. We’re a passionate bunch—driven by our core mission to help nonprofits succeed—but there is something
How Can Alumni Relations Collaborate With Development on a Giving Day?
One of the biggest challenges for alumni relations units across the country is determining how to support giving days without a direct ask. Many schools
High-Impact Alumni Relations: 1:1 Chat With St. Mark’s School of Texas
We’re trying something new on the EverTrue blog this week. We love talking with our partners and sharing the creative ways they approach fundraising and
Imagining the Future of Fundraising Through Technology
Recently, I was asked to give a presentation discussing data in both the context of the world around us and the context of fundraising. As
Here’s How 654 Advancement Professionals Rate Their Technology Tools
Advancement has changed tremendously over the past few years. Shops are heading in a donor-first direction and getting smarter than ever when it comes to engaging and
How to Track Engagement and Set Goals in Alumni Relations
I’ve been in the higher-education space for the majority of my career, but I spent over five of those years in the private sector as a higher-ed
The Digital Advancement Office of the Future: Williams College [SlideShare]
Here’s a teaser of what’s in the SlideShare: Over the past few years, the expectations of donors, volunteers, staff, and leadership have changed. Advancement teams push
