This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of
This was my fourth CASE-NAIS conference, but my first as an EverTrue team member. It’s always been one of my favorite conferences because there are
The number one thing that alumni anticipate every five years is coming back to campus. They get to reconnect with old friends, relive memories, and
As an annual giving professional, the most common thing I hear from others in the industry is how much they need volunteers, but how difficult
Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done
John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
I spoke with Niki Smith, digital media strategist at Drake University (and a Bulldog herself—she’s a Drake University alumna JO’08, GR ’15) about the recent
It’s 2016, which means cars have Wi-Fi, iPhones don’t have headphone jacks, and most organizations understand the importance of having a solid Facebook strategy. But
As higher-ed professionals, we can all agree that a website is one of our strongest marketing tools. Why, then, do so many alumni relations and
