The Digital Advancement Office of the Future: Williams College [SlideShare]
Here’s a teaser of what’s in the SlideShare: Over the past few years, the expectations of donors, volunteers, staff, and leadership have changed. Advancement teams push
The 10 Characteristics of a High-Performing Alumni Relations Office
This article was originally published on the Marts and Lundy blog. Belt-tightening among public and private institutions has alumni relations offices feeling under-resourced. However, this doesn’t
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
5 Schools That Create BuzzFeed-Inspired Content for Alumni and Students
BuzzFeed has flipped the journalism world on its head. From humorous top-10 lists to high-level news reporting, the tech company excels on both ends of
Top Takeaways from CASE-NAIS 2017: The National Conference for Independent Schools
This was my fourth CASE-NAIS conference, but my first as an EverTrue team member. It’s always been one of my favorite conferences because there are
How to Bring an Entrepreneurial Mindset to Reunion Planning
The number one thing that alumni anticipate every five years is coming back to campus. They get to reconnect with old friends, relive memories, and
A Simple Framework for Empowering and Managing Your Annual Fund Volunteers
As an annual giving professional, the most common thing I hear from others in the industry is how much they need volunteers, but how difficult
The Best Types of Facebook Ads for Advancement and When to Use Them
Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done
TechStars’ John Hill on Pushing for Innovation in Higher Ed
John Hill, network catalyst at TechStars (and EverTrue advisor), has helped people make valuable connections to build their careers for over a decade. As the director
"She’ll Tell You It’s the Only Way to Be:" Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
“Started from the Bottom, Now We’re Here”: How Drake University’s Bold Social Media Campaign Defined a Generation of Students
I spoke with Niki Smith, digital media strategist at Drake University (and a Bulldog herself—she’s a Drake University alumna JO’08, GR ’15) about the recent
How to Convince Your Boss (and Yourself) that You Need Facebook Ads
It’s 2016, which means cars have Wi-Fi, iPhones don’t have headphone jacks, and most organizations understand the importance of having a solid Facebook strategy. But
