Here’s How Our Alumni Office Made the Switch to Content Marketing
As higher-ed professionals, we can all agree that a website is one of our strongest marketing tools. Why, then, do so many alumni relations and
From Content to Cash: The Rise of the Digital Gift Officer
If you missed EverTrue’s Raise 2016, you missed two days of impressive speakers from higher ed and the private sector discussing the various ways we
Driving Around With Alumni: The Video Marketing Trend You’ll Want to Jump on Board With
What makes watching people drive around in cars so interesting? From Jerry Seinfeld’s Comedians in Cars Getting Coffee to James Corden’s “Carpool Karaoke” segments, drive-around
Respect the Inbox: Fundraising Email Best Practices for the Annual Fund
A few weeks ago, I met up with a good friend of mine. As we were catching up, he told me that he had once unsubscribed from
A Donor Experience Wake-Up Call… From a Mattress Company?
I went shopping for a mattress and ended up with the best customer experience of my life. Not only did the company, Tuft & Needle,
Tried-and-True Strategies for Engaging Young Alumni
Recently graduated alumni are one of the most challenging cohorts to engage in the realm of alumni relations. Not only do we have to figure
Get More Out of Your Content With Social Media Walls
So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags.
Alumni Turned Advancement Staff Share Their Stories
Your advancement office. Hundreds of graduating seniors (i.e., your new alumni). Seems like a match made in heaven. When it comes to growing your advancement
Are Your Alumni Events Getting Stale? Here’s How to Break Out of the Cycle
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
How to Get to Know Your Prospects & Donors Better Using Facebook Reactions
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
Your Guide to Surviving (Thriving!) at a Conference
Advancement professionals are always willing to share what they’re doing with each other. That’s one of the best things about this industry. We don’t compete;
