Why We Killed Our Print Marketing Budget
This post is based on an interview with Craig Schmalz, the advancement director at New Life Academy in Woodbury, Minnesota, where he oversees fundraising, marketing, and admissions for the
Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
Channeling Your Mission: A Guide to Content Distribution for Nonprofits
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
How Joslin Diabetes Center Reinvigorated Their Donor Base Using EverTrue
Diabetes is a complex disease—just ask anyone at Joslin Diabetes Center. Since we only use a single Facebook page, it can be a challenge to
How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
3 Lessons From an Alumni Website Redesign
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
Why Alumni Relations Should Embrace Fundraising, Not Run From It
My name is Keith and I am an alumni relations professional. (“Hi, Keith.”) If you ask Workday, my university title is “Alumni Engagement Officer II.”
