Using Social Media to Optimize Your Alumni Events
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,
Tech Trends for Fundraisers to Watch in 2016
2015 is in the books! Back to the Future II Day came and went without the release of flying cars, though we did see the
Fundraising Lessons from the Force: What Star Wars Can Teach Us About Alumni Engagement
With the release of the new Star Wars movie, there has been renewed interest in the legendary space saga and its creator, George Lucas. Not
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
The Best of #GivingTuesday 2015
Is online giving the future of advancement? As #GivingTuesday sweeps the globe for the fourth year in a row, it sure feels like it. This
Fundraising Today and Tomorrow: An Interview With Christine Tempesta of MIT
This series of short conversations with advancement leaders gives us a peek into exciting new projects, the challenges facing our industry, and the future of
How We Gained 1,000 New Facebook Fans Using GivingTree
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree,
How We Gained 1,000 New Facebook Fans Using EverTrue
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue, we
“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
The Art of Fundraising With Data Science [Whitepaper]
Data is defined as “facts and statistics collected together for reference and analysis.” For those of us who live in the world of nonprofit fundraising
Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
