Track Your Facebook Investment With Data or Keep Wasting Time
As a social media manager, you know the ins and outs of your social media profiles. The constant commenters. The all-stars who like everything. And
Fireside Chat With St. Edward’s University [Podcast]
Since partnering with St. Edward’s University, we’ve been fortunate enough to work with Joe DeMedeiros, vice president for university advancement, and Cheri Sullivan, director of advancement services at St. Edward’s. Not only
Fireside Chat With St. Edward's University [Podcast]
Since partnering with St. Edward’s University, we’ve been fortunate enough to work with Joe DeMedeiros, vice president for university advancement, and Cheri Sullivan, director of advancement services at St. Edward’s. Not only
Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
Customer Success Spotlight: Salem State University
With just $5 million left to raise, Salem State University has been working hard to finish out the largest fundraising effort in the school’s history—a comprehensive $25
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Customer Success Spotlight: Far Brook School
Our conversations with Far Brook School, a private, coeducational PK-8 in New Jersey, began with a simple diagnosis—the team needed a tool to help them
Doing Damage Control: How to Fix a Bad Situation With a Donor
A few years ago, a donor, whom I’ll refer to as “Lynne” for purposes of anonymity, complained to her close friend (a colleague of mine)
Homecoming: Why Volunteers Are Your Best Friends
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
Fireside Chat With Purdue University [Podcast]
Ever since Purdue University partnered with EverTrue this year, they’ve been off to an incredible start with GivingTree. As their customer success manager, it’s been a pleasure to work with
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
