Social Campaigns We Love: Middlesex School's #WhyMX
For independent schools and higher-ed institutions, keeping alumni involved is never an easy task. Email campaigns, special events, and social media are just a few ways
A Rejection Letter to Advancement
The Office for Alumni of Colleges and Universities Advancement Office 1 Development Dr. Collegetown, USA Dear Alma Maters, We have carefully reviewed all of your
The Importance of an Alumni Association Blog
Alumni organizations have many constituents—first and foremost, alumni. Secondarily, alumni offices connect with students, prospective students, employers, faculty, staff, and community members. Tasked with representing
Striking Out: What Fundraising Can Learn From the American Pastime
Baseball is back! The “American Pastime” has just raised the curtain on its 145th season, and everyone is excited! Well, by “everyone,” I mean
5 Reasons Why I Love Being an Annual Fund Volunteer
Annual fund leaders across the country are hitting the homestretch and ramping up efforts as the June 30th fiscal year end approaches. For many
Rethink Your Advancement Budget to Raise More. It’s THAT Simple.
If you work for a university, you may have noticed the ceiling above your head creaking a bit. Maybe it’s just the building settling, or
Rethink Your Advancement Budget to Raise More. It's THAT Simple.
If you work for a university, you may have noticed the ceiling above your head creaking a bit. Maybe it’s just the building settling, or
And the March Madness Social Media Winner Is…
College basketball is in the air! As the NCAA Championship Game looms closer, let’s see how the Final Four teams stack up on a very
How to Promote Your Alumni Facebook Page in Minutes
So you run your institution’s alumni Facebook page. You’re sharing great content (hopefully incorporating these five types of posts), and you’ve got a solid number of “likes” on your
Increase Your Fundraising Video ROI With These 4 Tips
I’ve been especially passionate about this topic ever since I failed at it. A couple years ago, my school put together a cinematographically stunning appeal
Higher-Ed Innovation Labs: Keeping the Entrepreneurial Spirit Alive
Innovation. I know what you’re thinking: I’ve heard that buzzword before. It’s a hot topic that businesses love to throw around, and while we hear
What to Do When You’re Not the Main @University Account
Maybe you’re the only full-time social media person at a small school or college. Maybe you’re in charge of social accounts—but not the main @university
