What to Do When You’re Not the Main @University Account
Maybe you’re the only full-time social media person at a small school or college. Maybe you’re in charge of social accounts—but not the main @university
6 Great University Pages on LinkedIn
Since 2013, universities have had the opportunity to brand themselves and connect with key constituents (including prospective students) through LinkedIn University Pages. These special profiles allow
Jesse Bardo on Ashland University’s Success With EverTrue
Day in and day out, EverTrue works with advancement teams at primary schools, higher-ed institutions, and nonprofits across the globe to help them meet and exceed
Jesse Bardo on Ashland University's Success With EverTrue
Day in and day out, EverTrue works with advancement teams at primary schools, higher-ed institutions, and nonprofits across the globe to help them meet and exceed
How Sweet It Isn’t: College Closure Demonstrates Need for Social Strategy
By now you’ve heard: After 114 years, Sweet Briar College in Virginia is shutting down. Many in and outside of the industry, like Dallas Mavericks
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
The Party All Your Alumni Are "Liking" About: Tracking Social Media Posts Like Events
The Academy Awards are behind us, which means we can turn our attention away from all the cool parties that we AREN’T invited to and
Alumni Association Websites Are Still Relevant. Here’s Why.
Although we are constantly highlighting how important it is for advancement shops to connect with alumni through social media (check out our post on growing
How Bucknell Empowers Students With the Help of EverTrue
I love working for a career center that not only teaches students how to network, but also gives them the resources to do so. When our alumni relations
Grading the LinkedIn Groups of America’s Top Catholic Colleges
Previously, I wrote at (painful) length about important elements of a successfully managed alumni LinkedIn group. Consider that your appetizer for a never-ending buffet of higher-ed
Grading the LinkedIn Groups of America's Top Catholic Colleges
Previously, I wrote at (painful) length about important elements of a successfully managed alumni LinkedIn group. Consider that your appetizer for a never-ending buffet of higher-ed
3 Tips for Higher-Ed Social Media Teams On a Budget
Unlike our Fortune 500 counterparts with small armies of employees dedicated to Twitter and Facebook, universities often assign social media responsibilities to just a couple
