Propelling pipeline from student outreach to MGOs
The Santa Clara University teamed up with EverTrue to implement a Donor Experience (DX) program that would bridge the gap between annual giving donors and
Annual Giving’s seat at the table
Annual Giving professionals are the lead generators who fuel prospect pipeline and make big fundraising goals attainable. But – sometimes our annual giving friends share
The Future of EverTrue: A Look Inside Our New Brand
Over the past two years, the EverTrue product suite has experienced significant growth. EverTrue’s advancement intelligence, segmentation, and fundraiser empowerment software is now complemented by
ChatGPT and Annual Giving: 3 use cases
The Annual Giving team at the University of South Carolina is testing out AI-generated messaging to power their Giving Day messaging, fiscal year-end Dean’s appeals,
What to do with last-minute canceled meetings
It’s no secret that we love to talk about the “next-best” prospects. You know, the 97% of folks who are not in an MGO portfolio.
Tell the story of Giving Day all year long
In giving day season, many advancement teams do an amazing job at rallying their colleagues and partners across campus to get on board. Communities come
6 Essential Steps to Integrate Personalized Video in Your Event Strategy
Our alumni are humans, too. And just like us, they crave transparency and realness. As we all aim to break through the noise of inboxes
Annual Giving = Lead Generation
Agree or disagree? Lead gen is commonly associated with the for-profit world, but isn’t that concept what we’re applying in our day-to-day work in annual
Connections that Convert: Creating targeted campaigns that inspire donations
“We need more engagement!” “We need more young alumni donors!” “We need funding for this priority project!” Sound familiar? Advancement shops across the country run
Sync with Studios: November
EverTrue Studios is the media hub for advancement, serving up free, on-demand series, films, and podcasts, all created with fundraisers in mind. Permission to Launch
5 time management tips to make the most of your work week
Donor Experience Officers partner with EverTrue to manage prospects of 1,000 high-potential, previously-overlooked donors. They make over 30 donor touchpoints each day. They increase outreach
Our Top 5 Takeaways From RAISE Roadmap Day
What. A. Roadtrip. 20 speakers, countless giveaways (and getaways), and one wild ride later – and here we are! RAISE Roadmap Day was a fantastic
