The Psychology of Giving: Understanding Donor Motivations at Year-End
The holiday season is known for bringing out the spirit of giving, making year-end fundraising campaigns a prime time for nonprofits and organizations to engage
EverTrue’s First-Time Donor Report 2024
Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they
Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences
In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple
Change Management in Fundraising: The University of Memphis’ Blueprint for Success
In today’s fast-paced fundraising world, adopting new tech isn’t just beneficial—it’s crucial. But let’s be real: moving from recognizing the need for change to actually
Boosting Donor Engagement: Your Step-by-Step Blueprint for Success
Mastering donor engagement starts with a deep dive into what drives and interests your supporters. This step-by-step guide ensures that no donor slips through the
Q1 2024 Higher Ed Giving Insights
At EverTrue, we’ve developed a trusted research asset curated specifically for studying high-level trends in giving, with the goal of sharing quarterly and yearly studies
5 Steps for Building Portfolios, Finding Filler Visits, and Closing Transformational Gifts
Finding the best new prospects goes beyond looking up a wealth rating or capacity score. The best fundraising leads aren’t just those with the biggest
Tips for avoiding fundraiser turnover from the U.S. Naval Academy
Managing a team isn’t for everyone. Some of the best fundraisers, prospect researchers, or data scientists just want to be super-excellent individual contributors. And for
Donor meeting canceled? No problem.
Canceled donor meetings are disappointing, but they’re just a part of life. Mobile-friendly technology can turn donor meeting cancelations into an opportunity to connect with
Easy donor videos for gift officers
We just launched a new feature in our personalized video tool that allows fundraisers to record one-off videos for your donors without having to build
The Donor Experience Platform: A New Era in Fundraising
High-volume, highly personalized donor outreach works. Through EverTrue’s proprietary and original Donor Experience Programs we’ve proven that we can increase managed prospects by up to
Your Go-To Guide on AI in Fundraising
Hey there! If you’ve been curious about how Artificial Intelligence (AI) is shaking things up in the advancement world, you’re in the right place. We’ve
