From Surprise Songs to Surprise Stewardship: An Eras Tour-Take on Donor Engagement
As my Spotify Wrapped unapologetically revealed a near-monopoly of Taylor Swift tracks, and as that inevitable twinge of sadness over the Eras Tour’s final weekend
November Digest: Prepare for Giving Tuesday & Beyond With Two New Resource Libraries
Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help
Holiday Video Inspiration for Your Best Year-End Yet
The holiday season is all about connection, reflection, and gratitude—and it’s a prime time to show donors how much their support truly matters. From nostalgic
The Psychology of Giving: Understanding Donor Motivations at Year-End
The holiday season is known for bringing out the spirit of giving, making year-end fundraising campaigns a prime time for nonprofits and organizations to engage
4 Steps to Maximize Giving Tuesday Impact with Direct Mail
Giving Tuesday is the Super Bowl of the nonprofit world. It’s a day packed with generosity, enthusiasm – and plenty of calls to action. In
6 Best Practices for Fundraising Emails: Make Every Send Count
When it comes to fundraising emails, it’s not just about hitting send and hoping for the best. A strategic approach ensures that each email feels
The Early Bird Gets the Gift: A Multi-Channel Plan For Pre-Giving Tuesday Day Outreach
When it comes to Giving Tuesday, waiting until the big day to start your outreach can leave you competing with crowded inboxes and attention fatigue.
How to Stand Out on Giving Tuesday: Strategies to Cut Through the Noise
Every year, Giving Tuesday provides an incredible opportunity for nonprofits and educational institutions to engage their donors and raise significant funds in just 24 hours.
Grateful Wednesday: Your Secret to Turning Giving Tuesday Momentum into Lasting Donor Relationships
Giving Tuesday is a whirlwind of generosity. Nonprofits pull out all the stops—emails, campaigns, and rallies to inspire gifts. But what happens next? Meet Grateful
EverTrue’s First-Time Donor Report 2024
Our First-Time Donor Research Report aims to shed light on a particularly important group—first-time donors—and to provide a comprehensive overview of what happens after they
October Treats: BOOtcamp, Playbooks, and Spellbinding Donor Strategies! 🎃
As the leaves turn and the nights grow longer, it’s the perfect time to ensure your donors aren’t left in the shadows. Dive into our
Transforming Fundraising with Cadence-Based Engagement: Introducing Signal’s Custom Cadences
In the ever-evolving world of fundraising, creating meaningful and consistent donor engagement is more important—and more challenging—than ever. Many advancement teams find themselves juggling multiple
