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Giving Day Resource Library

Your go-to resource for everything related to Giving Day success. From preparation to post-event strategies, we have the tools to help you make the most of your Giving Day, every step of the way. Whether you’re focused on audience segmentation, personalized videos, or social listening – we’ve got you covered.

Planning and Strategy

Lay the groundwork for a successful Giving Day with targeted planning resources and strategic guides. These tools will help you build a solid foundation for your campaign.

The Big Book of ChatGPT Prompts for Advancement Professionals

AI is the extra teammate that can make your day-to-day much easier. Here are some tips for writing strong prompts and getting the most out of this (free!) tool.
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Micro-campaign Planning Workbook

This workbook, developed by the team at Williams College, will guide you through the process of creating a campaign that converts engagement to donations.
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Engage, Inspire, Report: Building Powerful Campaigns and Giving Days

Effective communication strategies are the backbone of successful giving days, campaigns, and impact reports. Let’s dive into how to build powerful campaigns that resonate with your donors, drive engagement, and clearly reflect on the impact of their generosity.
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Engagement and Execution

Maximize engagement and drive participation with multi-channel outreach strategies and creative tactics designed for Giving Day success.

Boosting Donor Engagement: Your Step-by-step Blueprint for Success

A comprehensive guide for engaging donors and building campaigns that capture attention and inspire action.
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ChatGPT and Annual Giving: 3 Use Cases

Ideas to leverage AI to streamline your Giving Day efforts and personalize donor outreach.
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How to incorporate video into every stage of your giving day

Discover the power of personalized video to captivate, engage, and convert donors throughout your Giving Day.
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4 Steps to revolutionize your direct mail today

Direct mail remains a powerful tool—learn the steps to enhance its effectiveness and increase donor response.
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6 ways to make your donor
communications stand out

Post-Giving Day Engagement

Maximize your efforts and sustain donor relationships after Giving Day. These resources help you maintain momentum, uncover new prospects, and keep your donors engaged beyond the event.

How to tell the story of giving day all year long

Any giving day is a chance to drive up donor retention, uncover new major gift prospects, and remind your alumni that you’re worth their attention throughout the entire year.
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Team Playbook for Giving Day Follow-up

Don't lose momentum post-giving day! This guide walks you through how to structure follow-up; assess social media engagement, giving patterns, net worth, job changes, and interests; and get more major gift prospects into portfolios.
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Get Inspired

Check out these giving day wins from our customers

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