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Giving Tuesday Resource Library
In 2023, over $3.1 billion was raised on Giving Tuesday in the U.S. alone, with more than 37 million people participating globally.
Given its global traction, it is a key moment to raise awareness and expand your donor base.
From strategic planning resources to creative assets and best practices for stewardship, this library offers everything you need to make this Giving Tuesday your most successful one yet.
Stand out on Giving Tuesday
On Giving Tuesday, everyone is vying for donor attention—inboxes flood, social media feeds overflow, and organizations of all sizes push to connect with supporters. To make sure your organization gets noticed, it’s crucial to cut through the noise with smart, targeted outreach.
A multi-channel plan for pre-Giving Tuesday outreach
4 Steps to Maximize Giving Tuesday Impact with Direct Mail
Get Inspired
Incorporating personalized video
In 2023, our customers sent 1.1 million ThankViews on Giving Tuesday. Check out these tip-top videos from fundraisers engaging their communities on Giving Tuesday.
First-Time Donor Stewardship
Acquiring new donors on Giving Tuesday is just the beginning—building lasting relationships is where the magic happens.
EverTrue's 2024 First Time Donor Report
How Bentley University achieved an 85% open rate celebrating first-time donors
Grateful Wednesday
Giving Tuesday is a whirlwind of generosity. Nonprofits pull out all the stops—emails, campaigns, and rallies to inspire gifts. But what happens next?
Meet Grateful Wednesday—your golden opportunity to keep that momentum going. It’s more than a follow-up; it’s your chance to show your donors just how much they mean to your mission. And trust us, that “thank you” can make all the difference.
Grateful Wednesday: Your Secret to Turning Giving Tuesday Momentum into Lasting Donor Relationships
Grateful Wednesday Toolkit
Get Inspired: Calgary Zoo's Grateful Wednesday Video
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