INTRODUCING
EverTrue Industry Insights
Welcome to EverTrue’s hub for research on advancement industry trends and best practices. By seeking to anticipate shifts in philanthropic behavior, test industry best practices, and generate new ideas, our goal is to support the success of our customers and the profession as a whole.
Our work would not be possible without the involvement of industry thought leaders, so we hope you will keep in touch with us as we explore new ideas together.
Want our insights delivered straight to your inbox?
Research & Insights
Data-Powered Year-End Giving: How to Stay Ahead of Holiday Overwhelm
Overwhelm is normal during the holiday season, and perhaps no one feels the stress more than those who work for charitable organizations. To charities, gift
Relationship Trouble? Clarity Can Help!
Well, okay, maybe Clarity can’t help fix your personal relationships. But if you feel like your prospect relationships could be stronger, Clarity–Signal by EverTrue’s powerhouse
8 Things You’ll Love About Clarity
Cell phones. Broadband internet. Those little doodads that stretch across your shoes so you don’t slip on ice. Every year, new technology introduces us to
How TCU is invigorating its annual giving efforts with Campus Creators
The Right Message, the Right Time and the Right Messenger Parent fundraising programs can be especially tricky. There are longstanding debates in fundraising about how,
What Data is Really Worth
It is as obvious as it is profound: data has surpassed oil as the world’s most valuable resource. Ever since The Economist wrote about this in 2017,
Thinking Outside the CRM
“If it’s not in the database, it didn’t happen.” How many times have we heard this in the course of our careers? Fundraising has become
Talking Shop Podcast
hosted by: Erin Moran & David Lively
sit down for a cup of coffee? They talk shop.
About the team
We’re a couple of data nerds with decades of advancement experience under our belt and a passion for weaving narratives out of numbers. We’re eager to hear your ideas about the future of advancement. If you would like to connect, please reach out: insights@evertrue.com
Mike Brucek
Principal Data Scientist
Before becoming EverTrue’s principal data scientist, Mike enjoyed a long career in higher education advancement, serving in fundraising roles ranging from the annual fund to major giving. During his last fundraising role, Mike pursued his master’s degree in analytics so he could apply his love of data science with his passion for helping to make education more accessible and effective.
