Welcome back to the EverTrue Digest—your monthly roundup of essential tools, tips, and insights to fuel your fundraising success. This month, we’re here to help you gear up for Giving Tuesday with two new resource libraries—free downloads packed with everything you need to maximize this season’s giving potential.
Dive into tools to sharpen your Giving Tuesday strategy and meet Grateful Wednesday—a day dedicated to keeping that generosity going. It’s your perfect follow-up moment to say “thanks” and show your donors just how much they matter. Plus, don’t miss our latest insights on first-time donors to keep your fundraising fresh and effective.
Make Your Giving Tuesday Unforgettable
In 2023, Giving Tuesday raised over $3.1 billion in the U.S. alone, with 37 million participants globally. But with inboxes flooding and social media buzzing, it’s crucial to cut through the noise.
Our Giving Tuesday Resource Library is packed with essential planning guides, creative assets, and stewardship best practices to help you make a lasting impact. Whether you’re ramping up your social outreach or refining your donor engagement, this toolkit has everything you need to make this Giving Tuesday your best one yet.
Keep the Momentum Going with Grateful Wednesday
The story doesn’t have to end when Grateful Tuesday is over. The Wednesday after—which we’ve coined as Grateful Wednesday—is the perfect moment to continue the conversation while the giving spirit is still strong. This day is your opportunity to take a pause, show heartfelt thanks to your supporters, and make them feel genuinely valued. After all, sometimes it’s a simple “thank you” that can turn one-time donors into long-term supporters.
Our Grateful Wednesday toolkit is full of ideas, from quick video messages to social media shoutouts, to help you make gratitude easy, genuine, and impactful.
In Case You Missed It: Our First-Time Donor Report
Drawing on data from 275,000 donors across 50 schools, our First-Time Donor Report dives deep into the behavior of first-time donors and highlights key benchmarks for donor retention. With insights into non-alumni donor engagement and data on follow-up practices, this report is a must-read for understanding how to convert first-time donors into long-term supporters.
Nominations For the EverTrue Innovator Awards Are Open!
Don’t miss the chance to recognize the incredible achievements of your team or colleagues! The EverTrue Innovator Awards celebrate the groundbreaking work in advancement that made a real difference in 2024. Whether it’s a standout campaign, innovative engagement strategy, or a unique donor outreach initiative, we want to hear about it!