10 Ideas for Radical Personalization
You're working hard to engage, solicit and steward thousands of donors. For the 98% of alumni who aren’t in a gift officer portfolio, it’s really hard to make mass communication personal. It's time to introduce more surprise, delight, and razzle-dazzle to our outreach.
Sometimes merge fields just don't cut it
Those were 10 super-simple, quick-hitting ways that you can radically personalize communication to your alums. Read on for more ways you can surprise & delight your alumni.