A Donor Experience Wake-Up Call… From a Mattress Company?
I went shopping for a mattress and ended up with the best customer experience of my life. Not only did the company, Tuft & Needle,
Are Your Alumni Events Getting Stale? Here’s How to Break Out of the Cycle
Before taking the dive into alumni relations over a year ago, I worked for a direct marketing firm that helped college admissions offices. The work
3 Case Studies of Donor (and Consumer) Segmentation in Action
Hypothesis formed? Check. Data collected? Check. Tests in the field? Check. Hypothesis modified, confirmed, or debunked? Check. Insight achieved? Check. Now what? In my last
A Roundup of 5 Schools Using Pinterest for Alumni Relations
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Bundles of Time: Our Micro-Volunteering Program at Longwood University
Finding new ways to engage your alumni base is a persistent challenge. From regional events, to on-campus reunions, to social media content, there are plenty
Get Snappin’: Alumni Engagement in the Era of Snapchat
Snapchat is the biggest social media platform that you’ve never used. While it’s just now expanding into the post-millennial mainstream, Snapchat’s user base is young.
How to Get Your Alumni and Students on LinkedIn
LinkedIn is a tremendous tool as we work to strengthen and grow our alumni network at Longwood University. It’s a platform where our alumni can
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
How to Properly Align Your Higher-Ed Brand (Without a Super Bowl Ad)
The story of Disney’s infamous Super Bowl campaign has become marketing folklore at this point. When Michael Eisner took over as CEO of the Disney
3 Lessons From an Alumni Website Redesign
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
