Segment and Test: A Scientific Method for Annual Giving Donor Analysis
Show me that you know me. And I’ll show you that I care. From flash sales to urgent calls-to-action, our inboxes—both digital and the one
The Best of #GivingTuesday 2015
Is online giving the future of advancement? As #GivingTuesday sweeps the globe for the fourth year in a row, it sure feels like it. This
Homecoming: Why Volunteers Are Your Best Friends
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
The Top 5 Ways Development Can Collaborate With Social Media to Raise More
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
How to Turn Young Alumni Into Volunteers
Most recent college graduates may not be in a position to make major gifts, but they’re perfectly suited to give their time in support of
Prospecting and Yoga Have More in Common Than You'd Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
Prospecting and Yoga Have More in Common Than You’d Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
How to Improve Your Next Fundraising Event with Social Data
Events are a proven way to engage with prospects and donors. How can you make sure you are making the most out of every event?
What You Need to Know About Creating a Brand Voice on Social Media
In today’s modern tech landscape, we have the world at our fingertips. We can buy products instantly, find the latest news with the click of
