Could Content Strategy Really Be This Simple?
Content strategy, and content in general, can be a complicated thing. There are lots of moving parts, tons of personas to address and unlimited ways
3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
The Salisbury School Reinvented Their Giving Challenge. It Paid Off.
A challenge, by definition, is supposed to be difficult. Wanted to put that reminder right up front. Because even though this was technically the inaugural
How UConn Reinvented Their Annual Fund
We can talk until we’re blue in the face (and probably have) about taking a more modern approach to the Annual Fund. Adopting contemporary approaches
How To Get Started With Digital Ads
On any given day, we usually lose track of how many digital ads we’ve seen before we even get to our morning coffee. We typically
5 Fabulous EverTrue Searches for the End of the Annual Fund
It’s crunch time for our annual giving friends. We know you’re crunching numbers every day to see how you’re doing against your donor and dollar
Find the Sweet Spot: The Moment Donors Switch from Annual to Planned
Fundraising sometimes feels like more of an art than a science. The human touch isn’t going out of style anytime soon, but you don’t need
A Fire and Found Money: How Kansas State Reinvented Their Fundraising Strategy
2018 was a big year for the Kansas State Foundation. The thing is, no one saw it coming, including the staff of the Kansas State
Unleash Text Message Outreach with Our New Hustle Integration
If we were really clever, we would’ve texted this post out. People are more likely to read a text than a blog. But this is
EverTrue Tip: The Wonderful World of Segmentation
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
5 Tips for Building a Great Volunteer Fundraising Program
Let’s look at a pair of appeals and you tell me which one you’d rather receive. Here’s the first. This is an actual email I
Top 10 Takeaways from RAISE 2018 – Part 1
We just put a bow on THE advancement conference of the year — the sold-out RAISE 2018. With more than 30 speakers sharing the stage,
