Channeling Your Mission: A Guide to Content Distribution for Nonprofits
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
Content Marketing for the Annual Fund: How to Get Started
In my last post, I discussed a significant shift in donor behavior that is influencing fundraising and marketing strategy for higher education institutions and nonprofit
3 Lessons From an Alumni Website Redesign
A couple weeks ago, we launched a new alumni website here at Phillips Exeter. The culmination of more than a year of planning and countless
Is Content Marketing the Future of the Annual Fund?
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound
Fundraising Lessons from the Force: What Star Wars Can Teach Us About Alumni Engagement
With the release of the new Star Wars movie, there has been renewed interest in the legendary space saga and its creator, George Lucas. Not
A Runner’s Guide to the Annual Fund Marathon
I’m a runner. I love those solitary mornings when it’s just me and the road. And I chase the feeling of beating a tough hill,
The Best of #GivingTuesday 2015
Is online giving the future of advancement? As #GivingTuesday sweeps the globe for the fourth year in a row, it sure feels like it. This
“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
Powerful Ways to Segment Donors for Your Next Appeal
My wife, Sonja, keeps getting mail from AARP. Even though she’s about four decades away from becoming a “retired person,” they keep asking her to
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
So You Want to Run a Database Query? [The EverTrue Evangelist]
Welcome back to The EverTrue Evangelist! You may remember from my first post that this is an ongoing series about the challenges of advancement professionals.
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
