How to Perform Fundraising Data Analytics From Scratch
So, you’ve been assigned to work on your organization’s data analytics in order to show what variables are impacting your giving program, where your organization
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
6 New Year’s Resolution Ideas for Advancement Services
January is the month in which New Year’s resolutions die. So, what better way to keep resolutions than to make them at the end of
The Art of Fundraising With Data Science [Whitepaper]
Data is defined as “facts and statistics collected together for reference and analysis.” For those of us who live in the world of nonprofit fundraising
So You Want to Run a Database Query? [The EverTrue Evangelist]
Welcome back to The EverTrue Evangelist! You may remember from my first post that this is an ongoing series about the challenges of advancement professionals.
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
Talk the Talk: A Field Guide to Speaking Advancement Services
In the deep recesses of your fundraising operation, you’ll find advancement services. I’ve said before that fundraisers who are willing to venture into the world
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
Setting Metrics for Advancement Success 101
In 2003, I was a bright-eyed and bushy-tailed 20-something ready to take on the world. My first order of business: Get a job. After searching
