The Future of Facebook & Fundraising: EverTrue Recaps the f8 Developer Conference
Hi! We’re Alex and Will — a couple of engineers at EverTrue who were sent on a mission to learn as much as we could
Alumni Identity: Digital Engagement ≥ Event Engagement? Yes.
When it comes to new ideas, higher education is on the bleeding edge in the classroom and noticeably behind in advancement. Need proof? Alumni participation
Raising the Profile Raises the Dollars: Dillard University Increases Alumni Participation by 500%
Dr. Walter Kimbrough (@HipHopPrez on Twitter, Medium, and Instagram) is possibly the most active college president on social media. As the head of Dillard
Building a Gift Officer Portfolio from Scratch
We talked with Anna Schlia, director of advancement for the University of Rochester’s Eastman School of Music about building a portfolio from scratch. Anna’s been
Five SIX Ways to Use Social Media to Shake Up the Pyramid
How often do you get a digital marketer and a researcher together to talk about how online engagement leads to better prospect discovery? Yesterday, we
From Selling Shoes to Delivering Donors: Why Facebook Insights Matter
I love shoes. (It’s kind of a problem.) I’ve run out of room in my closet and mudroom. My shoe racks are full i and
Recap and Takeaways from the RAISE 2017 Advancement Conference
Who do you RAISE for? That’s the question that kicked off our second-annual RAISE conference in Boston. With over 250 attendees from institutions and organizations
The Secret World of Facebook Ad Sets: Scheduling, Targeting, and Bidding
So you’ve got an alumni audience you want to target with a Facebook ad. Maybe you’ve got a solid clicks-to-website ad planned, or you’re looking
The Best Types of Facebook Ads for Advancement and When to Use Them
Here’s a conversation I’ve had more times than I can count: Me: Have you ever run a Facebook ad before? Client: No, we’ve only done
How to Convince Your Boss (and Yourself) that You Need Facebook Ads
It’s 2016, which means cars have Wi-Fi, iPhones don’t have headphone jacks, and most organizations understand the importance of having a solid Facebook strategy. But
Get More Out of Your Content With Social Media Walls
So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags.
How to Get to Know Your Prospects & Donors Better Using Facebook Reactions
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
