TrueTalk: Will You Be 1 of 40 Emails in Our Inbox on Giving Tuesday?
Fair warning right up front: There are some controversial opinions in the newest edition of TrueTalk. The subject is Giving Tuesday and Brent and Courtney
EverTrue Tip: The Wonderful World of Segmentation
Taking a creative approach to segmentation can have some powerful effects on your next appeal. But in order for your brilliant ideas to reap their
Raising Alumni Identity Raises Dollars: Series Finale
When alumni ask to be taken off a contact list, what are they really saying? “I don’t care about [school name] the way I used
TrueTalk: Conversations from EverTrue HQ — Episode 1: What’s the follow-up plan?
You throw a great event. Thousands of families come to the homecoming game. A social post goes viral. What happens next? Too often, the answer
20 Million Alumni Show Why Higher Ed Needs to Pay More Attention to Online Engagement (Infographic)
Colleges and schools are really good at driving engagement. With events, active social channels, live streaming, and popular websites and alumni directories, higher ed offers
Wahoo(s)! Why the University of Virginia is All-in with EverTrue
We’re beyond thrilled to announce our enterprise partnership with the University of Virginia! You may have heard that UVA just announced a $5B fundraising campaign.
EverTrue Tip: Gift Alerts for >$500 Donations, When Alumni Connect on Facebook, and More
Did you know you can set location-based alerts for EverTrue searches? We’re showing you how in this month’s featured search. Use the “saved segment”
5 Tips for Building a Great Volunteer Fundraising Program
Let’s look at a pair of appeals and you tell me which one you’d rather receive. Here’s the first. This is an actual email I
Kicking Off Back2School in Style: EverTrue Product Update
Here’s one of the things I’ve enjoyed most since joining EverTrue… any time our product or engineering teams shows off a new feature, there’s an
EverTrue Tip: How to Find Your Most Engaged Donors (Plus an Awesome New Feature!)
It’s Courtney with this month’s EverTrue search suggestion. You can run this search to find your most engaged donors. Your hyper-connected, regular donors should be
Fall, Football, & Fundraising – Tips for Athletics Fundraisers
Want to hear something exciting? College football is two weeks away! When it comes to athletic fundraising there is no secret — football is king.
Top 10 Takeaways from RAISE 2018 – Part 2
And…we’re back! Using a culmination of live tweets, Linkedin posts, and insights gathered from our diverse speakers and panelists from RAISE 2018 attendees, we present
