Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
How Joslin Diabetes Center Reinvigorated Their Donor Base Using EverTrue
Diabetes is a complex disease—just ask anyone at Joslin Diabetes Center. Since we only use a single Facebook page, it can be a challenge to
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
Where the Worlds of Fundraising and Sales Collide
It’s no secret that salespeople and the mere sound of the word “sales” itself can, at times, come with a very specific stereotype attached. Had
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
This Is How the YMCA of Greater Boston Raised $46K
In this (fairly) new digital age, it is merely impossible to go on the Internet and not stumble across an individual or company reaching out
11 Tips for Crowdfunding Success
At Marquette University, we’ve been using crowdfunding for just over a year, and have raised more than $53,000 for 18 different projects in that time.
Running for a Cause: Lessons From a First-Time Fundraiser
Last October, I was selected to be part of the 2015 Boston Children’s Hospital Miles for Miracles Marathon team. (That is quite the mouthful, isn’t
Who’s the Best in Higher-Ed Crowdfunding?
If you’re a fundraiser, there’s one trend you simply can’t afford to ignore: crowdfunding. A form of online fundraising that involves accruing small donations from
