How Prospect Research Saved the Day at Oregon
There’s never a shortage of interesting challenges to take on in an advancement office. Alex Spady, a Prospect Analyst at the University of Oregon, knows
3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
Six Fundraising Travel Headaches Gift Officers Can Say Goodbye to Forever
Six Fundraising Travel Headaches Gift Officers Can Say Goodbye to Forever Everyone is familiar with these issues that pop up trip after trip. Well, not
How I Use EverTrue: Q+A with Yale’s Timothy Murray
Timothy Murray is thinking about alumni. Pretty much all the time. As the Associate Director of Leadership Giving at the Yale School of Management, alumni
Building a Gift Officer Portfolio from Scratch
We talked with Anna Schlia, director of advancement for the University of Rochester’s Eastman School of Music about building a portfolio from scratch. Anna’s been
My First Three Months as a Gift Officer
We think EverTrue makes it easier to find prospects, book meetings, fill an empty portfolio, and travel light. But you don’t have to just take
TrueStories: Six-figure Donors Hiding in Plain Sight
Last week, I chatted with Lydia Kokolskyj-West, Deputy Executive Director for Development at Santa Clara University. She’s fantastic and her team is seeing some amazing
EverTrue Product Update – March 2018
It’s been a busy first quarter of 2018 here at EverTrue. We’re unveiling new goodies including enhanced calendar integrations for gift officers using Relationship Management,
There Is No Silver Bullet; Fundraising is Hard
For the past six-plus years, I had the privilege of representing one of the world’s finest institutions, Tufts University, as a frontline fundraiser. It was
Common Donor Objections and How to Deal With Them
A presidential debate, a fight with a spouse, a meeting with a donor—in the heat of the moment, it can be difficult to keep your
Listen and Learn: How to Handle Donor Feedback on the Frontline
I have a good friend who works in the development office of one of the world’s leading universities. Several years ago, he was meeting with
From Content to Cash: The Rise of the Digital Gift Officer
If you missed EverTrue’s Raise 2016, you missed two days of impressive speakers from higher ed and the private sector discussing the various ways we
