Why Your Annual Fund Strategy Should Include Real-Time Marketing
Just a few weeks ago, Villanova University and the University of Connecticut reached the pinnacle of NCAA sports. Villanova won the Men’s Basketball Championship (on
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
A Runner’s Guide to the Annual Fund Marathon
I’m a runner. I love those solitary mornings when it’s just me and the road. And I chase the feeling of beating a tough hill,
“She’ll Tell You It’s the Only Way to Be:” Initiating Change with a Ruby #GivingTuesday
Here’s a game for you to play: See how many songs about Tuesday you can name off the top of your head. For me, it’s
Creative Ways to Get Major Donors Involved in Giving Challenges
Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect
