Bernie Sanders, Higher-Ed Advancement, and Digital Strategy
“Decision 2016” is in full effect all around us. You can’t open a device or stroll past a newsstand (those are still a thing, right?)
So You Want to Run a Database Query? [The EverTrue Evangelist]
Welcome back to The EverTrue Evangelist! You may remember from my first post that this is an ongoing series about the challenges of advancement professionals.
How to Harness LinkedIn Insights for Your Next Alumni Event
There are a lot of moving parts to throwing a successful alumni event. You’ve got the location, venue, agenda, activities, and countless other logistics to
6 Steps to Implementing Data Science at Any Organization
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Is the Prospect Profile Dead?
When I started doing prospect research, profiles were king. I spent my first few years writing profiles that detailed every job move, every insider stock
Introducing the EverTrue Evangelist: Our Mission to Reinvent Fundraising
This is the first post in Jim Zimmerman’s new blog series, The EverTrue Evangelist. My long career in development began as an accident. Well, perhaps
The Problem With Settling for Flat Alumni Participation
Perhaps Netflix binge-watching is to blame for a new phrase running rampant through the boardrooms of higher-ed advancement offices. The streaming service just released its
How McGill University Raised Over $300k Through Crowdfunding
What do a football award, a fleet of boats, and an internship in Kenya have in common? They can all be funded by Seeds of
Designing a Giving Form That Will Delight Your Donors
Picture this: a donor knocks on your office door. She has a stack of cash and she wants to give it all away. What do
Striking Out: What Fundraising Can Learn From the American Pastime
Baseball is back! The “American Pastime” has just raised the curtain on its 145th season, and everyone is excited! Well, by “everyone,” I mean
Higher-Ed Innovation Labs: Keeping the Entrepreneurial Spirit Alive
Innovation. I know what you’re thinking: I’ve heard that buzzword before. It’s a hot topic that businesses love to throw around, and while we hear
6 Great University Pages on LinkedIn
Since 2013, universities have had the opportunity to brand themselves and connect with key constituents (including prospective students) through LinkedIn University Pages. These special profiles allow
