Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
Fundraising Today and Tomorrow: An Interview With Kevin Noller of Villanova University
This series of short conversations with advancement leaders gives us a peek into exciting new projects, their thoughts on the challenges facing our industry, and
Lessons From Our Most Successful Annual Fund Campaign Ever
“Well they can give, but why should they?” Anyone who works in annual giving has been asked this question, or a version of it, at
Creative Ways to Get Major Donors Involved in Giving Challenges
Securing major gifts is all about matching engagement with interest. We want to get our top prospects plugged into what’s happening on campus and connect
How to Use LinkedIn to Boost Planned Giving
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
A MAJOR Shift? Social Media’s Influence on Prospect Management
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
Prospecting and Yoga Have More in Common Than You'd Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
Prospecting and Yoga Have More in Common Than You’d Think
Prospecting is like yoga—what works for some doesn’t always work for others. What’s important, though, is that you experiment with new tactics. This summer, as
Setting Metrics for Advancement Success 101
In 2003, I was a bright-eyed and bushy-tailed 20-something ready to take on the world. My first order of business: Get a job. After searching
A Day in the Life of a Fundraiser – Mike Meech of Brown
At EverTrue, we are working with all-star nonprofit institutions, from higher-ed schools like Union College to independent schools like Millbrook (both located in New York state!).
How UCSD Increased Donations Without Asking For Money
You know how you can say a word over and over until it loses its meaning? Joy Joy Joy Joy Joy Joy Joy Joy Joy
5 Reasons Major Gift Officers Need LinkedIn Premium
Chances are, as an advancement professional, you already have a LinkedIn account. With 300 million users and growing, LinkedIn has emerged as the world’s definitive
