How to Get to Know Your Prospects & Donors Better Using Facebook Reactions
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
Chances are, you’ve heard of—or used—Facebook’s new Reactions feature. Released earlier this year, Reactions make it possible to express how you feel about a status
Have you ever thought to yourself, “If I just had more time, more resources, more staff…?” Last spring, that’s exactly what our friends at
One of the most exciting aspects of prospect research is the discovery of previously unknown prospects for your organization. Whether you’re starting a new campaign
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Our conversations with Far Brook School, a private, coeducational PK-8 in New Jersey, began with a simple diagnosis—the team needed a tool to help them
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
The sheer number of nonprofits today is expanding, and so is the power of social media. Whether used by individuals or by organizations looking to broaden their reach,
Gift officers wrestle with productivity, time management, and maximizing their efficiencies. How can we get more out of our time-strapped days, and, most importantly, make the
Technology is all about buzzwords: the Internet of Things (IoT), Rich Media, Big Data, Selfie. Don’t be intimidated by jargon. Many of the concepts are
Allow me to spare you my rhetoric on how, despite ideas to the contrary, there IS a plethora of wealth living in online communities. If
When I worked for Boston College University Advancement, most people didn’t know what to expect from the social media manager role. To most universities, social
Think about how you identify and prioritize prospects today. What makes a good prospect? What are the affinity and capacity signals you look for, and how do