Summer Checklist: Commit to Analyzing Social Data
The dog days of summer are officially here. The office is a little quieter and the only thing filling up your inbox are Out of
Digital vs. In-Person Alumni Engagement: Making the Case for Digital
Part 1: The Choice If you could only choose to have one of the following, would you prefer: An alumnus who attends one big alumni
How to Measure the Impact of Digital Strategy on Advancement
If your advancement team is like most, you’ve already incorporated social media into your alumni engagement playbook. Platforms like Facebook, Twitter, and LinkedIn have become
How to Get Personal With Annual Giving Segmentation
For most operations, annual giving is the black hole of fundraising: a generic ask to a mass audience without much in the way of personalization.
Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
