LinkedIn for Advancement: 2020 Edition
The unemployment rate is higher than it’s been in 70 years. Millions of alumni have lost jobs or businesses as the COVID-19 pandemic has upended
How Oregon State University is Reversing Donor Decline
The Oregon State University Foundation is doing big things over in Corvallis, and we’re so excited to share some of the lessons they’ve learned along
Why the future of alumni relations is donor engagement
What’s the growth strategy for advancement teams over the next decade? How does the work of alumni relations teams fit into the picture? These are
Summer Checklist: Commit to Analyzing Social Data
The dog days of summer are officially here. The office is a little quieter and the only thing filling up your inbox are Out of
3 Marketing Lessons from Wayfair, PUMA and Drift
An e-commerce furniture company, a sneaker brand, and a disruptive marketing platform walk into a bar… Actually, there’s no punchline. Just a lot of good
Digital Benchmarks: Time for a Gut Check
Digital this. Digital that. Digital everything. We know advancement shops coast to coast are working hard to figure out, harness and grow their digital footprint.
How To Get Started With Digital Ads
On any given day, we usually lose track of how many digital ads we’ve seen before we even get to our morning coffee. We typically
Do Likes Equal Ticket Sales? How Baylor University Tripled Purchase Rates
Do social media likes equal ticket sales? Baylor University decided to test it out as part of its strategy for selling season tickets for their
A Fire and Found Money: How Kansas State Reinvented Their Fundraising Strategy
2018 was a big year for the Kansas State Foundation. The thing is, no one saw it coming, including the staff of the Kansas State
Facebook For Advancement, Part 4: What You Can Do Today, Soon and Next Year
We’ve covered why Facebook still matters, how to build your content engine and the built-in tools to take advantage of. In the last part of
Facebook For Advancement, Part 3 – Tools to Take Advantage of RIGHT NOW
Our Facebook for Advancement series continues onward. We’ve already covered why Facebook is still relevant and how to build your content engine. Check those out
Facebook For Advancement, Part 2: Building Your Content Engine
It’s Part 2 of our Facebook for Advancement series. Today we’re getting into content. How to create it, where to get inspiration, and what to
