Get More Out of Your Content With Social Media Walls
So, your advancement office has a great social media plan. You’re pushing out quality content, and your alumni are sharing and re-tweeting your posts using hashtags.
A Roundup of 5 Schools Using Pinterest for Alumni Relations
In the digital world of 2016, there’s no shortage of social media platforms for sharing what you’re doing right now (or what you think about what
Get Snappin’: Alumni Engagement in the Era of Snapchat
Snapchat is the biggest social media platform that you’ve never used. While it’s just now expanding into the post-millennial mainstream, Snapchat’s user base is young.
5 Alumni Reunion Ideas to Upgrade Your Game in 2016
Click here for 5 tips on how to utilize your alumni to build a great volunteer program. In the age of Facebook, Instagram, and Twitter,
Social Media Etiquette: Can a Donor and Fundraiser Be Facebook Friends?
Imagine this: You’ve just had a successful meeting with a prospect. They are engaged with your institution, and your ask didn’t fall on deaf ears.
Channeling Your Mission: A Guide to Content Distribution for Nonprofits
Put away your Ouija board. We’re not talking about that kind of channeling. Rather, channeling describes how to use different communication tools to filter your
How to Get Buy-in for an Advancement Social Media Budget
I’ve seen many a social media manager (myself included) get hung up on how many likes, retweets, shares, and favorites they get on social media.
The Power of Nostalgia in Higher-Ed Alumni Marketing
This February, Netflix launched Fuller House, a sequel to the 90s TGIF classic, Full House. The show stars many of the classic characters and is
Advanced Search Tips for Finding Prospects on Social Media
In my role as a development analyst, many of my clients are related to the healthcare sciences. For this reason, I often search for new
Why the Oregon State University Foundation Is Going All-In on Social Media
Imagine you’re pulling together a list of your most engaged constituents for an upcoming event or end-of-year push. Where would you begin? You might start
Should Your Advancement Office Hire a Social Media Manager?
Spoiler alert: You should. This question is like asking yourself, “Eating a dozen chocolate chip cookies isn’t that bad for me, right?” You already know
Using Social Media to Optimize Your Alumni Events
Any good advancement professional knows that the key to building authentic relationships is having face-to-face interactions. And events are a great way to start those
