Why Content Marketing Is the Best Way to Build Your Higher-Ed Brand
In October, the Content Marketing Institute and MarketingProfs released their “2016 B2C Content Marketing Benchmarks, Budgets and Trends” report for North America. In the report,
7 Simple Ways to Capture Alumni Email Addresses
If you’re like most social media marketers, you hope that alumni check your Facebook page, retweet your posts, and like that awesome photo of a
The Best of #GivingTuesday 2015
Is online giving the future of advancement? As #GivingTuesday sweeps the globe for the fourth year in a row, it sure feels like it. This
How We Gained 1,000 New Facebook Fans Using GivingTree
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue’s GivingTree,
How We Gained 1,000 New Facebook Fans Using EverTrue
At Deerfield Academy, we run a single Facebook page that appeals to many different groups—alumni, parents, students, grandparents, friends, and prospective students. Now, with EverTrue, we
What It Really Takes to Generate a Lifetime of Alumni Engagement
The car is the first to arrive. It pulls up slowly beside a dorm and pauses as the engine goes quiet. A new student steps out
How the Digital Revolution Can Reverse Declining Alumni Participation [SlideShare]
As alumni participation continues to spiral downwards, it seems that higher education has a challenge on its hands. According to a Alumni Access’s 2015 “Ultimate
Homecoming: Why Volunteers Are Your Best Friends
Homecoming. In the midst of the parades, dances, and big-time sporting events, the spirit of the event is clear: Homecoming is the tradition of welcoming
How to Collect Donations Through AmazonSmile
Do you shop on Amazon? Check. Do you work at a 501(c)3 organization? Check. Do your constituents shop on Amazon? Check. Have you set up
What Fundraisers Can Learn From American Girl, Kindergarten, and Gangsta’ Rap
Meaningful experiences are a gateway for prospective donors to interact with and learn about your organization. They can help create the kinds of lasting relationships
What Fundraisers Can Learn From American Girl, Kindergarten, and Gangsta’ Rap
Meaningful experiences are a gateway for prospective donors to interact with and learn about your organization. They can help create the kinds of lasting relationships
How to Use LinkedIn to Boost Planned Giving
In fundraising today, social media has become a constant conversation. Are we using it enough? How can we use LinkedIn more? Should we start on the
