Day 2
Zoom Out
Campaigns, Giving Days, and Impact Reporting
Resources and Homework
It’s time to strategize your communication plans around big-ticket items like campaign launches and Giving Days, and ensure your messages are impactful and engaging.
Year-long Donor Communications Planner
Make a copy of this template to outline your year-long comms strategy throughout this bootcamp (and beyond!)
Engage, Inspire, Report: Building Powerful Campaigns and Giving Days
Effective communication strategies are the backbone of successful giving days, campaigns, and impact reports. Let’s dive into how to build powerful campaigns that resonate with your donors, drive engagement, and clearly reflect on the impact of their generosity.
Microcampaign Planning Workbook
Williams College’s strategy surrounding micro-campaigns is intentional, and it works.
This workbook, developed by Kelan O’Brien at Williams College, will guide you through the process of creating a campaign that converts.
Team Playbook for Giving Day Follow-up
Welcome to your team’s comprehensive playbook for giving day follow-up. We’ll show you how to structure follow-up; assess social media engagement, giving patterns, net worth, job changes, and interests; and get more major gift prospects into portfolios.
Interested in learning more about how EverTrue can help you implement your year-long communications strategy?
Let us know!
